Oova is an at-home hormone testing solution that measures luteinizing hormone (LH), progesterone (PdG), and estrogen (E3G) with lab-quality precision. The platform delivers personalized insights tailored to each user’s unique hormone profile.
How Oova was developed
Oova was founded by a doctor and a biomedical engineer—both of whom experienced fertility challenges firsthand. The company is a spin-out from Mount Sinai Hospital in New York City.
From the beginning, we involved OB/GYNs, reproductive endocrinologists, and fertility specialists throughout product development to ensure that the insights we provide are actionable and clinically meaningful for both patients and providers.
We spent over three years developing a proprietary biochemistry that accurately measures LH, PdG (a metabolite of progesterone), and E3G (a metabolite of estrogen) using urine samples. Importantly, Oova was developed and validated entirely with real human female urine—never with animal or synthetic samples—ensuring our test is calibrated for real-world use.
How Oova works
Oova uses urine-based testing to track hormone levels. Each test strip is analyzed ten minutes after the urine sample is applied. The strip may show one, two, or three lines depending on hormone levels:
- Control Line – Confirms that the test is working properly
- Hormone Lines – Appear based on the concentration of hormones in the urine. The intensity of these lines changes depending on your specific hormone levels.
Oova kits include two types of test strips:
- One that measures LH and PdG
- Another that measures E3G
How Oova results are analyzed
The hormone differences Oova detects are too subtle to interpret by eye. That’s why we’ve embedded advanced image processing and computer vision algorithms directly into our mobile app.
After you provide your sample, wait ten minutes, and scan the cartridge, the app analyzes the test strip and delivers results tailored to your hormone levels—not based on generic thresholds.
To dive deeper into the science behind our technology, check out our technical white paper.